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Walden University

Walden University

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Sr. Marketing Automation Specialist


Empregos ID 45002BR Publicado 10/31/2019 Instituição Walden University Cidade Columbia
Laureate Education, Inc., is a leading provider of quality higher education through its global network of degree-granting higher education institutions and state-of-the-art collaborative partnerships with industry leaders. Laureate believes in the power of education to change lives and is proud to be part of a global movement dedicated to making the world a better place.

Laureate Education is seeking an experienced Email & Marketing Automation Senior Specialist to join its growing Strategy & Transformation team. This area of the organization is committed to driving innovation in the technologies and processes that touch our customers, ensuring a world class student experience now and in the future. Primary responsibilities will include building and delivering operational email and SMS campaigns to existing students, migrating from a standalone to a fully-integrated Marketo environment, and collaborating with Marketing and Student Services teams to improve the customer lifecycle. If you enjoy using your specialized knowledge in a highly collaborative and innovative environment and seeing the results of your work and creativity while growing your skillset, this is the right role for you!
Essential Duties and Responsibilities:
  • Design, support and execute email messaging campaigns to support student communications
  • Manage creative development of email templates and landing pages with internal creative and marketing colleagues
  • Build program test plans. Perform and analyze A/B split testing for template formats, subject lines, and landing pages
  • Set-up, test/QA and deploy email campaigns in various platforms
  • Ensure compliance with CAN-SPAM, TCPA, and other international email regulations
  • Execute the migration from the existing standalone Marketo environment to a fully integrated environment synched to Salesforce
  • Collaborate with internal SME’s and recommend changes to improve the customer lifecycle
  • Manage communication calendar including managing stakeholder expectations and communicating project
  • Work with the student, marketing and data science teams to determine goals, audiences, campaign flows, content needs, and KPI requirements for each campaign
  • Participate in journey mapping process to create best in class end-to-end customer experiences, from digital touchpoints to content topics and themes
  • Monitor campaign performance and present results in monthly and ad-hoc reporting
  • Monitor, report and analyze performance to improve conversion rates, prevent contact fatigue, and optimize the content strategy and journey
  • Manage email deliverability and ensure legal compliance (CAN-SPAM)
Technical Qualifications:
  • Digital marketing professional with minimum 3 years’ experience in Email and/or Marketing Automation (Marketo Certified Expert strongly preferred)
  • Successful track record of building and presenting strategic digital programs and executing programs
  • Experience setting up campaigns in marketing automation systems (ex. Marketo, Eloqua, HubSpot, etc.)
  • Experience integrating with CRM platforms (ex. Salesforce, Zoho, HubSpot, etc.)
  • Experience identifying and mapping data elements needed to drive personalized, relevant email experiences
Education and Experience:
  • Strong prioritization and time management skills, and the ability to manage multiple complex projects & priorities
  • Outgoing, positive team player with excellent communications skills
  • Strong analytical and problem-solving skills to understand campaign performance (ROI analysis and recommendations)
  • Confident articulating recommendations based on learnings, data and insights
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