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Walden University

Walden University


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Creative Supervisor, Copy (Copy Manager)

Empregos ID 43007BR Publicado 08/16/2019 Instituição Walden University Cidade Columbia
Creative Supervisor, Copy (Copy Manager)

As the manager of copywriting on the Walden University marketing team, you’ll be an integral part of an in-house creative team that produces a wide range of high-quality digital content—including e-mails, Web copy, social media, ads, articles, presentations, infographics, video scripts and more. Ability to write and direct others to write sharp, cliché-free headlines and compelling copy across all channels. This person is a senior-level professional who must be an adaptable self-starter, capable of managing a team of writers locally and remotely, as well as collaborating with a variety of personnel at all levels of an organization in a fast-paced, rapidly evolving environment.

Duties and Responsibilities:
  • Write highly effective, creative, and engaging marketing content and communications that will reinforce our brand, attract new students, retain existing students, and build stronger relationships with our alumni.
  • Write for multiple B2B and B2C audiences within guidelines for brand, voice, and tone, employing best practices for each medium (e.g., e-mail, Web, print, mobile, social media).
  • Responsible for management and development of SEO content, including optimization of keywords, developing topic ideas, and collaborating with Web and brand teams.
  • Oversee in-house copywriter and a team of freelance writers, providing feedback and guidance on projects.
  • Work with project managers to distribute incoming assignments. supervise projects and keep them on schedule.
  • Manage multiple projects with shifting priorities on tight deadlines.
  • Collaborate closely with the design and editorial teams to create a cohesive product that is in brand.
  • Serve as the expert on Walden voice and tone and assist in maintaining the brand guidelines for look, voice and tone.
  • Must be responsive to and able to provide constructive creative direction and work strategically, collaboratively, and productively with internal clients.
  • 7+ years as a professional copywriter, either in an agency or in-house as part of a corporate creative or marketing department.
  • At least 2 years of experience supervising team of internal and external copywriters in an agency or corporate marketing department.
  • Comfort and familiarity with automated workflow tools (i.e., Basecamp, Workfront, Percolate, etc.) is preferred (but not required).
  • A comprehensive portfolio of creative and engaging writing samples across multiple channels, with a significant focus on digital marketing is mandatory.
  • Proven experience developing SEO content and expertise in SEO best practices and trends.
  • Well-versed in content marketing best practices, specifically developing customized content targeted to unique personas and user journey stages.
  • Ability to plan and manage copywriting priorities, with great attention to time management and meeting multiple deadlines within accelerated time frames.
  • Keen attention to detail and accuracy required.
  • Superb problem-solving, time-management, and organizational skills.
  • Working knowledge of the commenting, track changes, and mark-up tools of Microsoft Word and Adobe Acrobat Professional.
  • Bachelor’s degree in advertising, English, communications, journalism, or related field.
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